OnDuty
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USE CASE · B2B

SaaS & B2B products

Qualify inbound leads and support users without adding headcount.

OnDuty handles demo requests, pricing questions and basic product support, routing qualified leads straight to your sales team.

Pain points we solve

  • Founders and sales teams are stuck answering basic questions instead of closing deals.
  • Users ask recurring how-to questions that docs already explain.
  • No unified way to capture lead quality from chat conversations.

Outcomes you can expect

  • Leads get immediate, helpful responses and are scored in the background.
  • Basic support is handled 24/7 using your docs and playbooks.
  • Sales only sees the most qualified, ready-to-talk accounts.

Signals & metrics

Sales-qualified leads+20–30%
Support tickets per MAU–25%

Handled by OnDuty

OnDuty

Lead qualification

OnDuty asks about team size, use case and timeline, then scores leads.

Pricing & packaging FAQs

Explain plan differences, trials and upgrades using your pricing page logic.

In-product assistance

Guide users through common workflows based on your documentation.

Example conversation

User

We’re a 15-person team. Which plan should we start with?

OnDuty

For 15 users, most customers start with the Growth plan. Can you tell me if you mainly need analytics, collaboration, or automations?

User

Automations and reporting are key for us.

OnDuty

Perfect. I’ll recommend a configuration for you and can also connect you with sales to explore a tailored package.

Workflow steps

3 channels
  1. 1

    Capture use case

    OnDuty identifies the problem the lead wants to solve.

  2. 2

    Score the lead

    It scores based on role, team size, urgency and budget where available.

  3. 3

    Assist or escalate

    Gives immediate help or routes high-score leads to sales.

  4. 4

    Log to CRM

    Conversations and scores sync to your CRM or pipeline tools.

KPIs to watch

  • Sales-qualified leads
  • Time to first response
  • Support tickets

Channels covered

  • Marketing site chat
  • In-app widget
  • WhatsApp & email handoffs